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10 Content Writing Tips to Write Email Marketing Copy that Converts

This means using a lot of headings and subheadings, bullet and numbered points and bolding important parts of the text. After all, the more segmented your email list, the better able you are to personalize the subject line and provide relevant content to that email recipient. With this in mind, the key to a great email marketing campaign is identifying your audience and using email segmentation to ensure you’re delivering to the right people at the right time. If you can accomplish this and build it into your strategy, you can get more creative and specific with your messaging. As you can see below, the email even advises personal safety — a nice touch of care to go with the promise of responsive service.

Provide high-value content with actionable tips & strategies. External links accepted only to informational pages and content, nothing promotional. Confidence in our services and the value our brand can drive. In the early days of email, writers were often encouraged to compose them more like traditional letters. There would be a salutation, such as “Dear XYZ,” and then a vast amount of text without any spaces between paragraphs. Overall message of that kind does not work these days.

Start reading now to get expert insight on content creation, SEO and content marketing tips, tactics and strategies. To get it to work, you have to construct a strong narrative in your email newsletters, messaging that compels readers and a user experience that optimizes for conversions & more sales. Your readers will appreciate the effort because it will make them feel special – like they aren’t just another one of your customers. Remember that emotions are powerful motivators for people, so if you can tap into them effectively in your content, it will go a long way toward encouraging people to respond to your CTA. We like to have our blog posts structured in a way that is easy for the reader to follow.

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. Readers have at least one actionable takeaway from each post. We’ll get in touch with you if the topic and outline is relevant.


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Ask for revisions when it’s not aligned with our purpose. Also, keep in mind that you’re trying to provide an easy-to-understand answer to the audience. We are always looking to work with SEO Agencies, Brands, and Individual Bloggers to contribute high-quality guest posts. If you’re looking for guest blogging opportunities, please contact the editor email for any inquiries. Guest blogging is a great way to reach a new audience and promote your brand. Provides you an opportunity to establish your authority in the niche of link-building and digital marketing.

Salesforce, HubSpot, and Email Marketing Write for us are some of the best email marketing sites to try. Digital marketing is the process of creating, deploying, and managing a marketing campaign that… – article must be based on research and in-depth analysis with accurate data. Learn how to build an email newsletter from scratch.

Now, this email from the online food ordering app Zomato shows how personalization speaks to a reader. A CTA is the main motive behind any marketing message. Captivating images and compelling phrases used as call-to-action gets you the response you need when one clicks to seek more information. If you’re beating around the bush with unnecessary information, chances are that the reader won’t be able to reach the CTA. As mentioned earlier, a reader is skimming through the content rather than actually reading it. So, only a properly structured email with bulleted points is going to grab the reader’s attention and make them read the email to the end.