When credible influencers match up with the product, customers will consider the promoted recommendations. A research found that respondents see influencers as a neutral authority pitch for a product. Compared to CEO spokespeople, influencers are…
When credible influencers match up with the product, customers will consider the promoted recommendations. A research found that respondents see influencers as a neutral authority pitch for a product. Compared to CEO spokespeople, influencers are…